Hiring a business coach is a big decision, and it’s important to know what you’re signing up for. While coaching has grown in popularity, not all coaches are created equal. Some are skilled at boosting motivation, while others focus more on achieving tangible goals. If you’re looking for more than just a motivational pep talk, this article is for you.
Results, Not Just Time
One of the most important things to expect from a business coach is results—not just time spent together. If your coach charges by the hour, ask yourself: are you paying for their time, or are you investing in a clear outcome?
Consider a therapist helping someone overcome a phobia. Would you prefer they charge by the hour, or would you rather they offer a program with a defined goal, like overcoming arachnophobia for $5,000? You’d likely opt for the latter. Just like in therapy, your business coaching should be outcome-focused. The goal should be clear, and you should be able to assess whether the budget aligns with the desired results.
A Structured Process
When you work with a business coach, expect them to have a system or process that guides you step-by-step toward your goals. Whether it’s scaling your business, launching a new product, or increasing revenue, there should be a clear path forward. The coach should lay out where you start, where you go next, and the actions you need to take to achieve your objectives. This kind of structure ensures that every session is productive and focused on results.
Confidence in Their Expertise
A good business coach should know what they’re doing. This is non-negotiable. A coach with a proven track record of helping clients achieve their business goals gives you the confidence that they can help you too. You should expect your coach to have the expertise, knowledge, and experience that will allow them to provide actionable insights and strategies for your success.
Accountability and High Expectations
Don’t expect your business coach to be your friend. While they should certainly be friendly and approachable, their job is not to be your buddy—it’s to help you grow and stretch beyond your comfort zone. You want a coach who will push you, challenge you, and set high expectations. They should hold you accountable for your progress and help you stay focused on your goals, even when the going gets tough.
Conclusion
So, what should you expect from a business coach? Results. A clear, actionable process. Confidence in their expertise. And the accountability to ensure that you stay on track. The best coaches are not just friendly faces—they are partners in your success, pushing you to reach higher and achieve more. Ready to make the most out of your coaching relationship? Check out the next episode on what to discuss with your business coach to maximise your results.
