Tired of keyword advice that doesn’t deliver results? In this episode, I’m going to reveal the secret to finding the right keywords for SEO on YouTube – the ones that will actually get your videos ranking at the top. Forget the generic keyword tools and outdated advice; I’ll show you a strategic approach that consistently leads to top rankings and, more importantly, generates leads for your business.
Proof is in the Ranking: Real-World Examples
Before we dive in, let me assure you this isn’t just theory. I’ve helped hundreds upon hundreds of videos reach the coveted number one spot on YouTube. Take “construction management” – search it on YouTube right now, and you’ll find Jason Schroeder at the top. We strategically implemented the keyword research I’m about to share. Similarly, a search for “become politician” will show Jay Townsend ranking first, a direct result of applying this precise strategy.
SEO Has Evolved: It’s All About Content
The SEO landscape has dramatically shifted. Google, once primarily a website search engine, is now a content search engine. And what’s the number one content platform? YouTube. So, by optimizing your videos for YouTube, you’re not only ranking on the platform itself but also increasingly at the top of Google search results.
Forget the outdated and complex “link wheels” and spammy tactics of the past. Today’s YouTube SEO is simpler, more direct, and incredibly effective when done right. It’s about creating valuable content strategically.
Debunking Expert Advice (and Finding the Gaps)
Let’s examine some common advice from other YouTube experts and see where it falls short:
- Alexa: Emphasizes the importance of keywords for YouTube to understand your channel. While true, she misses the crucial distinction between a keyword-focused search strategy and a suggested/viral traffic strategy (popularized by figures like Derral Eves). For business owners creating educational “how-to” content, a strategic keyword approach is essential.
- Keyword Tools (ChatGPT, TubeBuddy, VidIQ, Keywords Everywhere): These tools are often suggested for finding keywords for titles, descriptions, and thumbnails. While they can offer some data, their keyword suggestions often lack the specificity needed for top rankings. Their SEO scoring systems are also unreliable, as demonstrated by top-ranking videos with seemingly low scores. The fundamental flaw is that these tools often encourage optimizing after video creation, whereas effective YouTube SEO requires keyword research before filming.
- Brian Johnson: Recommends identifying a primary keyword and exploring related and long-tail phrases using the YouTube search bar. While generating ideas is good, this method lacks the depth and precision needed to uncover truly low-competition, high-potential keywords. The long-tail examples provided (3-5 words) are often too broad in today’s search environment.
The Key Difference: Strategy Before Creation
The critical mistake most people make is deciding on keywords after recording their video. True YouTube SEO flips this process. Your keyword research should dictate the specific title of your video before you even hit record. This allows you to create content directly tailored to what people are actively searching for. Furthermore, a well-planned SEO strategy involves creating a series of interconnected videos designed to dominate your niche.
Unlocking the Power of Long-Tail Questions
The search landscape has evolved significantly. People now use much more specific, longer search queries – often in the form of questions (8-10 words or more) – and these queries have consistent monthly search volume. The real opportunity lies in identifying these highly specific questions within your industry.
The Golden Opportunity: Answer Specific Questions, Rank at the Top
Imagine creating videos that directly answer the exact questions your target audience is asking. When you do this, your videos rise to the top of search results, often immediately.
The KV Strategy: Your Blueprint for YouTube Ranking
Anyone can rank number one on YouTube by understanding what I call the KV Strategy.
- K (Keyword): Before creating your video, you must know the exact keyword you want to rank for. Forget broad terms; we’re talking about those specific long-tail questions.
- V (Video): Your video must be good and directly address the viewer’s query. Research existing top-ranking videos to understand the content, but don’t waste time analyzing comments for SEO insights. Focus on delivering valuable content that fully answers the question.
Debunking Description Myths: YouTube Already Knows
Contrary to popular belief, you no longer need to भर your video description with keywords to tell YouTube what your video is about. YouTube’s automatic transcription feature analyzes every word you speak, providing a comprehensive understanding of your content. I’ve seen countless videos rank at the top with minimal or even completely blank descriptions and keyword fields. Focus on delivering high-quality spoken content.
The Proof in Specificity: Long-Tail Wins
Let’s look at some real examples:
- Searching “how to get business credit with poor personal credit” yields Noelle Randall at the top. This long, specific question represents low-hanging fruit.
- However, even for a broader term like “business credit,” Noelle still ranks high with a video that has garnered significant views over time.
- Similarly, Jason Schroeder ranks for the specific question “What is the role of a superintendent in construction?” and also for the broader term “construction management.”
This demonstrates the power of targeting those specific, long-tail questions first to build momentum and authority, eventually allowing you to rank for more competitive terms.
Ready to Dominate YouTube?
Now that you’ve seen the flaws in conventional advice and the power of a strategic, question-focused keyword approach, it’s time to learn the specifics of my Leaf Strategy. I’ve created another video right here called “YouTube SEO: The Secret Strategy.” Go watch it now to unlock the complete blueprint for YouTube success.
