How To Advertise Your Business on YouTube

There’s a lot of advice out there about how to advertise your business on YouTube. And honestly, much of it is good. Creators like Wes McDowell have done a great job explaining the what—what you should do to get your business seen on YouTube. But in my experience, most of that advice stops short. They tell you what to do, but not how to actually do it.

So in this article, I’m going to walk you through all three: the what, the why, and—most importantly—the how.

Let’s dive in.

A Great Breakdown—But Something’s Missing

Recently, I watched an episode from Wes McDowell where he goes over common advertising mistakes businesses make on YouTube. It’s a solid breakdown, and if you haven’t seen it yet, I recommend you watch it first. (I’ll link it here.) Go ahead, watch it, and then come back so we can dig a little deeper.

Back? Okay, let’s talk.

Wes makes some really valuable points, especially about the power of search-based traffic on YouTube. He explains that when people search for answers and find your videos, those views are high-quality. They’re not random people scrolling their feed—they’re actively looking for help. That’s a big deal. Those viewers turn into leads.

But here’s the thing—he doesn’t really show how to capture that search traffic. And that’s where a lot of business owners get stuck. Because using tools like TubeBuddy or VidIQ and grabbing keyword suggestions isn’t enough. If you’ve tried that strategy and come up empty, you’re not alone. It just doesn’t work that well anymore.

Why You Should Listen to Me

Now, I know what you might be thinking. “Why should I listen to you? This is a small channel.” And you’re right—this particular channel is new. But I’ve produced over 60 YouTube channels, including some major ones you’ve probably seen:

Kris Krohn – over 1 million subscribers
Noelle Randall – approaching 900,000 subscribers
Paul Jenkins – over 450,000 subscribers
And several others that generate seven and even eight figures annually.

So while this channel is still growing, I’ve been doing this a long time. I know what works—and what doesn’t—when it comes to using YouTube to grow a business.

Let’s Talk About Wes’s Best Advice

Back to Wes for a second—he really nails a few key ideas:

Pick titles and topics your clients are actually searching for. It sounds simple, but most people miss this.
Search-focused videos usually get fewer views—but they’re way more qualified. And that’s exactly what you want.
Search content builds trust. People tend to watch several of your videos before ever reaching out. By the time you talk, they already feel like they know you.
Search builds authority. YouTube starts to understand who you are and who you help. That boosts your visibility in a big way.

All of that is gold. But again, he doesn’t show you the actual steps to do it.

What YouTube Domination Actually Looks Like

Let me show you what it can look like when you implement the strategy I teach.

Go to YouTube and search for “construction management.” You’ll see Jason Schroeder at the top. That’s not luck—he used this exact strategy and now has hundreds of videos ranking high on YouTube.

Try another one: “become a politician.” You’ll see Jay Townsend dominating every single search result on that page. Seriously. We didn’t Photoshop it—he’s taken over that entire topic.

And here’s the crazy part: you can do this too. With the right strategy, you can completely dominate your niche on YouTube in about four months.

So How Do You Do It?

It starts with a strategy I teach called The Leaf Strategy—and I break it all down in another video called YouTube SEO Secret Strategy. Once you watch it, it won’t be a secret anymore.

That video will show you step-by-step how to: