Right now is the golden age of consulting. I really believe that. There are more opportunities than ever, and the best part? People are already out there searching for your expertise.
Seriously—it’s like the entire internet was built to send clients your way. So in this article, I’m going to show you the most powerful marketing strategy for consultants, and why I think it’s better than anything else out there.
Let’s dive in.
Why YouTube and Google Are Your Best Marketing Tools
If you’re in consulting, there’s never been a better time to get your name and your knowledge in front of the right people. And two platforms are absolutely key for doing that: YouTube and Google.
Consulting services are perfectly positioned for these platforms—if you use the right strategy.
Let me ask you this: when you take on a new client, how does the relationship usually start? It starts with questions, right? You’re learning about their goals, their challenges, what they’ve tried before, and what they’re hoping to solve.
Well, your future clients are doing that exact same thing—but they’re doing it on Google and YouTube. They’re typing in their questions:
- “How do I fix this?”
- “What’s the best approach for that?”
- “How do I find a solution to this problem?”
That’s incredibly valuable. They’re telling you exactly what they need help with—if you know how to listen. And the good news is, there are tools available right now that show you exactly what your ideal audience is searching for.
How Search Has Changed—and Why It’s a Good Thing
Search engines have gotten smarter. Gone are the days when we typed in vague keywords and hoped for the best. Now, people are asking specific, detailed questions—and search engines are delivering tailored, high-quality results.
This is great news for consultants, because it means you can create content that directly answers those questions. And when you do that well, your content shows up right when your future clients are looking for it.
Now, to understand just how far things have come, let me give you a quick glimpse of how marketing used to work.
The Old Way: SEO Nightmares
Not long ago, search engine optimization (SEO) was a complicated mess. People were building “link wheels,” spammy blogs, and fake article networks to try to boost their site’s authority.
There were layers and layers of sketchy backlinks pointing to each other, all designed to trick Google into ranking their site higher.
It was chaotic. It was time-consuming. And it was not sustainable.
Thankfully, those days are over.
The New Way: Content That Works With the Algorithm
Today, Google is no longer just a website search engine—it’s a content search engine. That’s a massive shift.
Instead of doing SEO to your content after you create it, you now create your content based on your SEO strategy. You build your video or article around what your audience is already searching for. That way, SEO is baked in.
And that means no more link wheels. No more shady tactics. Just smart, valuable content that gets found by the right people.
One Video = One Lead Machine
When you create the right kind of video, and post it on YouTube, that single piece of content becomes a lead-generation machine. And if you create multiple videos? You now have multiple machines working for you 24/7—without spending a dime on ads.
For example, search “construction management” on YouTube and you’ll see Jason Schroeder at the top. He’s a consultant in the construction industry, and because of YouTube, he says they have more business than they can handle.
Search “become politician” and you’ll find Jay Townsend, who consults for political campaigns. His leads come straight from the content we helped him create.
In both cases, we didn’t guess what to make videos about—we used The Leaf Strategy to find the exact questions their audiences were asking, and then built content around that.
Introducing: The Leaf Strategy
The Leaf Strategy is my free training that teaches you exactly how to find the questions your ideal clients are typing into search engines—and how to create videos that rank on YouTube and Google.
This is the exact strategy we’ve used to rank hundreds of videos at the top of YouTube.
And here’s the best part: I teach the entire strategy, for free, in a webinar. There’s no sales pitch. Just real, actionable training.
In the webinar, you’ll learn:
- The 5 key ingredients of The Leaf Strategy
- How to discover what your audience is searching for
- How to make your videos rank—and keep ranking
- And how to turn each video into a long-term lead source
If you’re ready to start marketing your consulting business the smart way, head to TheLeafStrategy.com. You’ll see the next available session, and you can register right there.
