In this discussion, I’m diving into how Search Engine Optimization (SEO) can drive leads for your business. But, before you think this is just another SEO tutorial, let me assure you—it’s not. I’m taking you on a journey that will reveal an unconventional strategy I’ve been refining for over a decade, one that’s currently powering lead generation for 50 businesses.
A Decade of Discovery: The Evolution of SEO
Fourteen years ago, I started my company, offering web design, SEO, and video marketing services. Back then, website SEO was already complex, but it’s only become more challenging over time. Initially, website SEO involved creating content, building backlinks, and engaging in a relentless process to boost a site’s authority. This was—and still is—a highly competitive space where everyone is trying to outdo each other to rank higher on Google.
But ten years ago, I stumbled upon something that changed my approach entirely. I discovered that a YouTube video embedded on a high-ranking Google page was drawing 50 times more views directly from YouTube than the page itself. This realization led me to pivot my entire business model.
Why YouTube SEO Outshines Traditional Website SEO
YouTube is a behemoth, owned by Google, and often prioritized in search results. When people search for “how-to” topics, YouTube videos frequently appear at the top. What’s more, content on YouTube has staying power—it can rank at the top for years, unlike website SEO, where you’re constantly battling to maintain your position.
Traditional website SEO is like trying to trick Google’s algorithm into thinking your site deserves to be on top. But search engines today, powered by AI, are much harder to deceive. YouTube, on the other hand, rewards genuine, valuable content. If you create videos that people are searching for, YouTube’s algorithm will naturally promote your content to the right audience.
The 9-Step Strategy to Leverage YouTube for Lead Generation
Here’s the 9-step strategy I use to generate leads through YouTube:
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Identify the Right Questions: Conduct keyword research to discover what your target audience is asking. Focus on the specific questions that align with your business offerings.
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Outline Your Talking Points: Don’t write a full script; instead, create an outline that guides you through a 10 to 12-minute answer.
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Craft a Compelling Intro: Your intro should hook viewers by sparking curiosity. Let them know what’s coming and why it’s valuable enough to stick around for.
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Record the Content: Answer the question comprehensively, keeping your audience engaged with clear, concise information.
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End with a Free Gift: At the end of the video, offer a free gift that your audience will find valuable—something that compels them to join your email list.
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Design an Attention-Grabbing Thumbnail: Before launching your video, create a thumbnail that stands out and draws viewers in.
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Use the Question as Your Video Title: This helps people find your video easily, ensuring that your content reaches the right audience.
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Nurture Your Leads: Once viewers join your email list, continue providing value through consistent communication. Introduce them to your services subtly as they move through your sales funnel.
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Track Your Results: Use YouTube analytics to monitor how many views you’re getting from search and measure the growth over time. This data will guide your future content strategy.
The Power of Search and YouTube Analytics
By leveraging YouTube’s search functionality, you can target specific queries and place your content in front of an audience that’s actively seeking the information you provide. And with tools like YouTube Analytics, you can track your success and refine your strategy for even better results.
Your Free Gift: A Hero’s Guide to Influence on YouTube
If you want to master this strategy, I’ve got a special gift for you: my book, A Hero’s Guide to Influence on YouTube. This book offers a behind-the-scenes look at the exact tactics I use to generate leads through YouTube. It’s available both in print and audio formats, filled with colorful screenshots and step-by-step instructions.
To get your hands on this valuable resource, simply cover the printing and shipping costs, and it’s yours. Visit natesyoutubebook.com to claim your copy today.
