For Stan, he creates valuable episodes answering common questions about annuities. Individuals who have never heard of him search on Google or YouTube for annuity-related queries. Stan’s videos appear, providing them with the information they need. This establishes Stan as an expert, and these viewers often reach out to him for help with their annuity needs.
Similarly, Nicholeen Peck’s channel targets parenting questions. When parents search for solutions on Google or YouTube, Nicholeen’s videos provide insightful answers. Viewers appreciate her expertise and discover her broader offerings, such as courses and parenting events, leading to them becoming paying clients.
Uncovering the Secret Gold Mine: Questions
The “secret gold mine” I’m referring to is questions. By conducting thorough keyword research, you can uncover the exact questions your target audience is asking. This is like gaining direct insight into their minds – understanding their needs, their pain points, and what they’re actively seeking.
Once you identify these questions, you can create targeted video content that provides direct answers, positioning yourself as the go-to expert in their search results.
Consider the example of someone searching “How to run for a U.S. House of Representatives?” Jay Townsend’s video rank
In this episode, we’re unlocking the secret to transforming your free YouTube content into a consistent stream of high-paying clients. This isn’t about luck or chance; it’s a proven, step-by-step strategy that you can implement in your business today. We’ll explore hidden “gold mines” – or as I like to call them, “low-hanging fruit” – that can generate significant leads from YouTube.
Having produced numerous successful YouTube channels (as you can see from the thumbnails on my wall!), I’m going to take you behind the scenes of a couple of them to illustrate exactly how we build these channels and achieve remarkable results. By the end of this post, you’ll have a clear roadmap to replicate this process for your own business. So, let’s get started!
Two Powerful Examples: Parenting and Annuities
To demonstrate the universality of this strategy, I’ve chosen two seemingly disparate channels: Nicholeen Peck’s “Teaching Self-Government” (a parenting channel) and Stan The Annuity Man. While their niches couldn’t be more different, the underlying strategy we employ is identical.
s at the top. For someone considering a political run, discovering Jay’s expertise at this crucial moment can lead them to his campaign coaching services. They likely hadn’t heard of him before, but his helpful answer to their specific question establishes trust and relevance.
SEO Completely Changed: Forget the Old Ways
It’s crucial to understand that Search Engine Optimization (SEO) has fundamentally changed. The old tactics that focused on building complex link networks to boost website authority are no longer effective. Google is no longer just a website search engine; it’s a content search engine, and YouTube is a prime example of this.
Today’s SEO for YouTube is about creating valuable video content that directly answers the questions your target audience is searching for. By conducting keyword research before you film, you can tailor your video content and title to match those specific queries. Simply posting a great video and then trying to optimize the title afterward won’t work if the content doesn’t align with the researched keywords.
A Simple Yet Powerful Marketing Funnel
Forget the overly complicated marketing funnels with numerous steps and potential bottlenecks. My recommendation is to start simple, and often, even with optimization, the most effective funnels remain straightforward.
- Search: Someone searches on Google or YouTube, asking a question relevant to your expertise.
- Valuable Video: Your video appears and provides a helpful answer to their question.
- Free Gift Offer: At the end of the video, offer a valuable, relevant free gift (e.g., a checklist, PDF guide, mini-course) related to the topic.
- Lead Generation: To receive the free gift, viewers are directed to your website where they provide their contact information.
- Follow-Up: You now have a lead and can initiate a conversation, understanding their needs and offering your services.
What Sells on YouTube Through This Method? Just About Anything!
The beauty of this strategy is its versatility. You can successfully sell a wide range of products and services, from low-priced programs to high-ticket offerings.
The key is that you’re not being pushy. These individuals are actively seeking solutions, and your video provides value first. This builds trust and establishes a relationship. By the time they reach your website for the free gift, they expect to see your business and are often receptive to learning more about what you offer.
When you connect with these leads, they often feel like they already know you from your videos. They are typically warm leads, actively looking for a solution, and are open to purchasing if your program aligns with their needs and goals.
Ready to Dive Deeper?
If this strategy has piqued your interest, I’ve created an in-depth episode called my “YouTube SEO Full Course.” I’ll link to it right here.
I sincerely hope you implement this strategy, start ranking your videos at the top of YouTube, and begin generating a consistent flow of high-paying clients for your business. Go watch that next video – I’ll see you there!
