I’m excited to teach you how to rank a YouTube video at the top of Google—yes, Google. A lot has changed with search engine rankings over the years, but surprisingly, getting your video to the top has actually become easier. And I’m not just talking theory here. With 60 channels under my belt and thousands of videos ranked, I’ve seen this work again and again.
Let’s break it all down.
The Evolution of Google Search
Remember when Google was just a search engine for websites? That was 15 or 20 years ago. Today, it’s evolved into something entirely different. Google isn’t primarily indexing websites anymore—it’s ranking content. And not just any content. It favors high-quality, relevant, and well-structured content.
So what’s the most powerful content platform out there?
You guessed it: YouTube.
Owned by Google, YouTube has become the dominant content search engine. And here’s where it gets really good: if you create a strategic video that’s optimized for YouTube search, not only can it rank at the top of YouTube, it will also rank on Google—without you doing anything extra.
Why Ranking Is Easier Than Ever
Let me show you how things used to look in the SEO world: complicated diagrams, link wheels, article spinning, fake websites, blog comments—it was a mess. You had to build a mountain of spammy backlinks to convince Google that your site deserved attention. And often, it didn’t even work.
Today? It’s a whole new game. You can post a single, well-optimized video on YouTube and start getting leads—sometimes that very same day.
I’ve helped creators like Stan the Nudy Man, Noelle Randall, and Jason Schroeder rank right at the top using this method. It’s simple, clean, and it works.
Modern SEO: Long-Tail Wins
In the old SEO world, you’d pick a short, broad keyword—something like “improve productivity”—and build your entire strategy around it.
But today, the real magic happens when you target long-tail keywords—more specific phrases like:
“How to improve productivity on a construction site.”
Search engines have gotten smarter thanks to AI. Now, the more specific someone’s search is, the better the search engine is at finding exactly what they want. So instead of aiming for broad, competitive keywords, you want to create videos that answer highly specific questions your target audience is already asking.
A Simple YouTube-to-Lead Funnel
Here’s what that looks like in action:
- Someone searches on YouTube or Google for a specific question.
- They find your video, and it answers exactly what they were looking for.
- You build trust and offer them a valuable free gift—something that solves their next problem.
- They visit your website to claim that free gift and enter your email list.
- Now you’re in a relationship, and you’ve got a high-quality lead.
That’s the funnel. And it’s a whole lot simpler than building 200 fake websites.
How YouTube Helps You Rank on Google
Let me show you a real-world example. Meet Chad Littlefield, one of the creators I work with. Over a 28-day period, his YouTube channel had over 72,000 views. Here’s the kicker:
- 31% of that traffic—about 22,500 views—came from external sources.
- When we looked closer, two-thirds of that external traffic came from Google Search.
- Another 25% came from YouTube Search—that’s over 18,000 views just from people searching on YouTube.
When you add it all up, Chad got more than 33,000 views in a single month from search traffic alone—all because he was answering specific questions his audience was asking.
So, How Do You Rank on Google?
Simple: Get your video to rank on YouTube.
YouTube is the gateway. When your video ranks on YouTube, Google sees it as high-value content and will often rank it, too. And the best part? You don’t need a fancy website, backlink campaigns, or technical SEO. You just need a clear strategy and the right type of video.
If you’re wondering what makes a video rank well, I walk you through the exact five ingredients in another video I’ve linked below:
“How to Rank Number One on YouTube.”
Go watch that next—it’s your step-by-step blueprint to making this strategy work for your business.
