In today’s digital landscape, generating organic leads is crucial for business success. But what platforms should you focus on? Are social media sites like Facebook and LinkedIn enough? And how do video platforms like YouTube and Vimeo stack up? Let’s dive in and break down the best strategies for organic lead generation in 2024.
Social Media Platforms: Do They Really Work for Organic Leads?
Facebook:
Facebook is often thought of as a platform for marketing, but the reality is it’s better for nurturing. The content you post is most likely seen by your friends and followers, and it’s only if something goes viral that it might reach new audiences. However, viral content rarely reaches your ideal target audience. While Facebook can be useful for nurturing relationships, it’s not the best platform for generating leads in the traditional sense.
Twitter:
Similar to Facebook, Twitter is more of a nurturing platform than a marketing one. Unless you have viral content, you’re mostly engaging with people who already know you. And once again, viral content isn’t guaranteed to reach your target audience.
LinkedIn:
LinkedIn is fantastic for networking, especially in the B2B space. However, when it comes to organic lead generation, it’s not the best choice. To generate leads, you’d need to create content that naturally pulls people in without feeling like marketing. It’s better for business connections, not for attracting organic leads through content alone.
Vimeo:
Vimeo is generally not a good platform for generating organic leads. While it may be good for hosting videos, it lacks the search engine optimization (SEO) potential of platforms like YouTube, making it a poor choice for lead generation.
Why YouTube Is the Best Platform for Organic Leads
When it comes to generating organic leads, YouTube stands out as the best platform. Here’s why:
Two Ways to Grow on YouTube:
- The Mr. Beast Way:
You could follow the viral route, like Mr. Beast, creating entertaining content that generates views and brings in subscribers. This is effective for building a fanbase but isn’t the most reliable strategy for lead generation. - The SEO Way:
The second, and more powerful method, is using YouTube’s search engine capabilities. YouTube is not just a video-sharing platform; it’s the second largest search engine in the world, right after Google. This means that if you create content answering specific questions that your audience is searching for, you can rank at the top of YouTube and Google—driving free organic traffic to your videos and ultimately your business.
Why Search Traffic is the Key
When people type questions into Google or YouTube, they’re looking for solutions. If you’re not showing up in search results, you’re missing out on massive opportunities. By creating content that answers specific questions your target audience is asking, you can position yourself as the go-to expert in your niche.
Here’s a behind-the-scenes look:
Take Chad Littlefield’s YouTube channel, for example. In the last 28 days, his channel received 18,000 views from search. Another channel, Live On Purpose TV, garnered over 62,000 views from search. And Noelle Randall’s channel? She received 84,000 views from search in just 28 days.
All of this search traffic adds up. And the best part? This traffic is free.
The Power of Search Traffic in Action
What’s the secret to this level of search traffic? It’s called the LEAF strategy, a method that optimises your content to appear at the top of search results on both YouTube and Google. The results speak for themselves: channels using this strategy are getting thousands of views just from organic search.
Would you like to learn more about the LEAF strategy and how you can apply it to your YouTube channel? I’ve created an in-depth video that explains this powerful method—just click here to watch.
