You’ve probably heard a lot about using YouTube for generating Ad revenue or going viral. But here’s the question: how can you actually leverage YouTube to generate leads for your business? Not just any leads, but high-quality, referral-worthy ones that will bring tangible results. In this article, I’ll walk you through how to create videos that drive potential clients to your landing page without feeling “salesy.” Let’s dive into the specifics and discover how to truly use YouTube for lead generation.
The Key to Effective Lead Generation
Let’s start by assuming you already know how to get views on your YouTube videos. If not, I recommend checking out my video on YouTube SEO – The Leaf Strategy. It’s the best approach for generating views and getting discovered on YouTube. Once you’ve mastered that, you can start thinking about how to convert these views into leads.
At this stage, your audience is discovering your video for the first time. They’ve come across your content after searching for a specific topic on Google or YouTube. This is a critical moment: while they’re still unfamiliar with you and your services, they’re seeking answers. Your job is to focus on giving them the information they need, not pushing your services just yet.
When people first discover you, they’re in a “what’s in it for me?” mindset. They’ve got a question, and they’re hoping you’ve got the answer. This is why you want to keep the focus on providing value in your content. Avoid promoting yourself, your services, or your expertise right away. If you start talking about your offerings too early, you risk losing their interest.
Personal Branding Over Business Names
A side tip for your YouTube channel: it’s far more effective to use your personal name rather than a business name like “Be The Hero Studios.” Why? Because when people are discovering you for the first time, they connect better with a person than a business entity. So, keep your channel name personal to build a stronger, more relatable connection with your audience.
The Power of the Call to Action
While your video should be focused on delivering value, the ending is where you transition into your call to action. Here’s the trick: don’t just leave them hanging after providing great content. Guide them on what to do next.
You’ve answered their question, now what? Let them know how they can continue learning. If you’ve got another relevant video that dives deeper into the topic, suggest they watch that next. For example, “Now that you understand the basics of [topic], I recommend watching this next video to dive deeper into [related topic].”
Alternatively, you can offer a free mini-course or a downloadable resource. For example: “I’ve created a free mini-course to help you implement this strategy. Go ahead and sign up below, and you’ll be able to start applying these concepts right away.”
Offering Low-Priced Digital Products
Something I’ve been experimenting with recently is offering low-cost digital products instead of just giving away free content. This approach has been working surprisingly well. For example, I’ve created a mini-course that costs $17. Here’s how I present it: “If you want to implement this strategy more effectively, I’ve created a mini-course that goes deeper into the process. It’s only $17, and you can get started right now.”
Why $17? It’s a low enough price point that it feels like a no-brainer, but it’s also valuable enough to show that there’s quality behind it. You can experiment with different price points, such as $9 or $25, and see how your audience responds. Offering something that’s priced low but still valuable can attract those who are hesitant about free offers but still want to take the next step.
Live Webinars for Lead Generation
Another option is to invite your viewers to a live webinar where they can learn your entire strategy in real-time. This gives them a chance to ask questions and engage with you directly. But, be careful—YouTube tends to penalize you if you send traffic directly to an external site like a landing page. Instead, the best practice is to link to another video within your channel.
Then, in that second video, you can direct viewers to your website or landing page. This way, you’re following YouTube’s preferred structure while still generating leads. It’s a win-win.
How It All Comes Together
When you implement this strategy, it’s important to remember that most of your videos should link to other videos on your channel. This keeps YouTube happy because it encourages users to stay on the platform. But, by strategically using these links, you’ll drive traffic to your landing page without directly violating YouTube’s guidelines.
For a more tactical, step-by-step guide on how to implement this strategy, I’ve created another video specifically on YouTube SEO – Tactical Step-by-Step. This will break down everything you need to know to get started.
Conclusion
Generating leads from YouTube doesn’t have to be difficult. By creating value-focused videos, giving clear and actionable calls to action, and experimenting with both free and low-cost offers, you can build a system that generates high-quality leads. Remember, YouTube isn’t just about viral content or Ad revenue—it’s about creating connections that can turn into real business opportunities.
Now, get out there and start implementing these strategies to turn your YouTube views into leads!
