How To Find Good Topics For YouTube Videos

Tired of generic YouTube advice that doesn’t deliver? You’re not alone. While there’s a ton of content out there from supposed video experts, much of it is based on limited experience or even misinformation.

Having produced over 60 different YouTube channels with consistent success and even seven and eight-figure revenue streams, I’ve discovered a powerful system for finding video topics that truly work. Forget the guesswork – let’s dive into a strategic approach that will help you create content your audience is actively searching for.

Debunking Common YouTube Guru Advice:

Recently, I explored the common advice given on YouTube for finding video topics. Here’s my take on some popular suggestions:

1. Mining Questions in YouTube Comments:

• The Good: Understanding the questions your target audience asks is invaluable for creating relevant and engaging content that builds relationships.
• The Bad: People often phrase questions differently in comments than they do in Google or YouTube search. If your goal is to attract viewers through search, relying solely on comment questions can lead you astray.
• The Solution: Use comment questions as inspiration, but then take those ideas and conduct thorough keyword research to see how people are actually searching for those topics on Google and YouTube. Remember, Google owns YouTube, and a significant portion of YouTube views comes from Google search.

2. Relying on YouTube Trends/AI Tools:

• The Promise: YouTube’s built-in Trends tool (formerly Research) offers an AI-powered way to brainstorm video ideas and even outlines.
• The Problem: While these tools can spark creativity, the suggestions are often not strategic and lack a direct connection to your channel’s specific audience and analytics. The AI generates generic ideas that aren’t tailored to what will truly succeed on your channel.
• My Experience: I experimented with this tool on a successful real estate investing channel with over 860,000 subscribers. The tool suggested topics with “low interest from your viewers,” which was completely inaccurate. The generated outlines were also generic and didn’t align with the channel’s unique voice and content style.
• The Takeaway: Use these tools for initial brainstorming, but don’t rely on them for a strategic content plan.

3. Using Tools Like VidIQ:

• The Claim: Tools like VidIQ can help you discover topic ideas.
• The Reality: These tools often function similarly to YouTube’s Trends tool, offering creative suggestions without a strong strategic foundation.

4. Analyzing Suggested Traffic in YouTube Analytics:

• The Idea: Look at the videos that are currently recommending your content to find related topic ideas.
• The Context: This strategy can be effective if your primary goal is maximizing ad revenue through suggested and browse traffic (following a “Derl Leaf” strategy).
• The Limitation: If your focus is lead generation and dominating specific niches through search traffic (the best traffic for leads), this approach is less effective. While it can generate creative ideas, it often doesn’t lead to tactical, search-optimized content that helps you rank at the top.
• The Pitfall: Many “viral video” strategies are reverse-engineered after a video unexpectedly takes off. What works for one viral video isn’t a reliable strategy for consistent, targeted growth.

The Proven System: Dominate Your Niche Through Strategic Keyword Research

Instead of relying on guesswork or generic advice, here’s the system we use to consistently find winning YouTube video topics:

1. Deep Keyword Research: We don’t just look for broad keywords. We identify the specific questions your target audience is asking on Google and YouTube.
2. Competitive Analysis: We analyze the search landscape for those questions to see the existing competition and identify opportunities for your channel to rank at the top.
3. Categorization and Prioritization: We group related keywords and questions into logical categories (like “branches of a tree”). This allows us to see the bigger picture and determine which topics align best with your target audience and business goals.
4. Targeted Content Creation: We then create high-quality video content that directly answers those specific questions.
5. Track and Iterate: We continuously monitor the performance of our videos and refine our strategy based on what’s working.

Real-World Example:

For the real estate investing channel mentioned earlier, we researched questions related to “real estate investor find” and “real estate investor become.” By grouping these keywords, the channel owner realized that the “real estate investor find” branch wasn’t her ideal target audience. While they had some videos ranking there, they shifted their focus to the “real estate investor become” branch, which perfectly aligned with their ideal viewer.

Through consistent, targeted content creation based on this strategic keyword research, they were able to dominate the search results for numerous valuable keywords in their niche.

Ready to Learn the Secret Strategy?

Stop guessing and start creating content that gets results. I’ve got a video that dives deep into the exact “YouTube SEO Secret Strategy” we use to rank videos at the top of YouTube for over 60 different channels.

[Link to “The YouTube SEO Secret Strategy” Video Will Be Placed Here]

Go watch it now – it’s the key to unlocking consistent growth and lead generation on YouTube. I’ll see you there!