In today’s episode, we’re diving into how to advertise your business on YouTube. If you’re already running a paid ad campaign that’s working, fantastic! You’re in a great position to learn something that can work even better. So, let’s talk about a strategy that could supercharge your efforts.
Creating Ads that Stand Out
When it comes to online ads, we often think of pushing content in front of people and interrupting their day. Traditional ads have to work hard to capture attention because, let’s face it, most viewers are tuned out or ignoring them. But what if there was a different way? A way to build a relationship with potential customers without making them feel like they’re being sold to?
Here’s where it gets interesting. Instead of pushing your product, program, or service right away, start by answering questions. Think about it: when people turn to Google or YouTube, they’re often searching for answers. They have a question, and you have the solution. Create videos that address those questions, and you’re already building a connection. By focusing on providing value, you’re setting the stage for a long-term relationship.
This approach is part of a bigger strategy that I cover in a video called The 3 Video YouTube Funnel for Lead Generation. If you’re enjoying this content, that video will give you even more insight, so make sure to check it out.
How Long Should Your Ad Be?
A common question is, “How long should my ad be for the best results?” Contrary to the conventional wisdom that ads should be short, my recommendation is: the longer, the better. Here’s why: creating longer videos allows you to build up more watch time. When someone watches your video for longer, they’re more invested in what you’re saying.
For instance, let’s say your first video is about 4-5 minutes long. Then, someone watches your second video, which is 15 minutes long. After that, they move on to a shorter, promotional video. The key here is that these viewers have spent a good amount of time with you, and most of that time, they didn’t feel like they were being sold to. It’s a strategy that builds trust and forms a solid relationship.
Optimizing Your YouTube Ad Budget
Now, let’s talk about getting the most out of your ad budget. The first step is fine-tuning your funnel. Split test your ad text, images, and videos. You can test landing pages and see how well they convert. The great thing about paid advertising is that it allows for rapid iterations, so you can tweak things quickly and watch your conversion rates improve.
Next, consider switching from paid traffic to organic traffic for your funnel. Organic traffic—where people are actively searching for what you offer—is one of the best ways to generate leads. These people are already interested in what you sell, and they’re looking for answers. When you create content that addresses their needs, you can build that relationship naturally without the need for paid ads.
Getting Your Ad to Appear in YouTube and Google Search Results
So, how can you make sure your ads show up in YouTube and Google search results? Here’s a quick tip: Google is no longer just a search engine for websites. It’s now a search engine for content, and YouTube videos often appear at the top of Google search results.
This is where keyword research comes into play. But I’m not talking about traditional SEO. Instead, focus on finding specific questions your target audience is asking. Once you identify those, create videos that answer those questions and title them accordingly. You can even discover questions that haven’t been answered yet on YouTube. By doing this, you’ll be able to rank at the top of both YouTube and Google search results.
Wrapping Up
Advertising your business on YouTube doesn’t have to follow the conventional approach. By answering questions, building relationships, and leveraging both paid and organic traffic, you can create an ad strategy that connects with your audience in a meaningful way.
I truly want you to see great results with your YouTube advertising, which is why I recommend watching my video on The 3 Video YouTube Funnel for Lead Generation. Click on the link to watch it next, and get even more strategies to take your advertising to the next level.
