https://youtu.be/ynpV8DaaFAk
Would you like to know how to advertise a consulting business effectively? That’s exactly what I do. I help coaches and consultants leverage YouTube for lead generation, and we’ve refined this strategy so well that it generates seven- and even eight-figure revenue streams—just from YouTube leads.
In this guide, we’ll break down key advertising strategies, compare social media platforms like LinkedIn, discuss paid vs. organic marketing, and explore how content marketing (especially on YouTube) can help you attract the right clients without sounding salesy.
Let’s dive in.
The Problem With Traditional Advertising
Most businesses approach advertising by paying to place ads in front of people who didn’t ask for them. This kind of interruption-based marketing often feels intrusive and can start you off on the wrong foot with potential clients. Think about it—how often do you enjoy being forced to watch an ad before your video plays?
Instead of pushing content onto people who aren’t looking for it, a better strategy is to create content they are actively searching for. This positions you as a helpful resource rather than an aggressive salesperson.
The Power of Social Media: Nurturing vs. Marketing
Many consultants use social media for marketing, but often, they’re just nurturing existing relationships rather than reaching new clients.
Here’s the difference:
- Nurturing happens when you post content for people who already follow you—your friends, email subscribers, or podcast listeners. These people already know who you are.
- Marketing is about reaching people who have never heard of you before. It’s about getting your content in front of a new audience.
Most social media platforms (Facebook, Instagram, email lists, and podcasts) are great for nurturing but not for reaching new people. This is why many business owners chase viral content, hoping it will expand their audience. But virality is unpredictable, and even when a post goes viral, it’s often for the wrong reasons—like a funny video rather than a valuable lead-generating piece of content.
A Better Strategy: Leveraging Search
Instead of relying on luck, focus on search-based marketing. Google and YouTube are the top platforms where people actively search for answers. As a consultant, you have expertise people are looking for—you just need to position your content so they can find it.
Think about your ideal clients. What questions are they asking? If you create videos answering those exact questions, you’ll attract highly relevant leads who are already searching for solutions you offer.
This approach not only generates more qualified leads but also builds trust before they even reach out to you.
Using LinkedIn for Consulting Business Growth
LinkedIn is a powerful tool for consultants, but most people misuse it. Instead of cold messaging strangers with sales pitches, try this approach:
- Polish Your Profile – Make it a compelling landing page that speaks directly to your ideal clients. It shouldn’t look like a resume; instead, focus on how you can help them.
- Engage Authentically – Search for professionals who fit your target audience and send them a sincere compliment. No sales pitch, no links—just genuine appreciation.
What happens next? Many of these people will check out your profile, visit your website, and even explore your YouTube channel. This builds organic interest in your consulting services without being pushy.
How Much Should You Spend on Advertising?
Advertising costs come straight out of your profits. Some businesses spend hundreds of thousands per month on ads, but if they only generate a small profit margin, it becomes a risky game.
A smarter approach is evergreen marketing—investing in content that continues generating leads long after it’s created.
For example:
- Suppose you invest $10,000 in content marketing.
- In the first month, you make only $2,000 back.
- But in the following months, the content continues generating leads, bringing in another $2,000, then another, and another—for years.
That’s the power of an organic content strategy. Instead of constantly paying for new leads, you build an asset that works for you long-term.
Your Next Step: The 3-Video YouTube Funnel
If you’re serious about leveraging YouTube for consulting leads, I highly recommend watching my video on the 3-Video YouTube Funnel for Lead Generation.
In it, I break down the exact three types of videos you need to create to:
- Attract your ideal audience
- Build trust and authority
- Convert viewers into high-quality leads
This strategy makes people excited to work with you—without ever feeling like they’re being sold to.
So, if you want a simple yet powerful system to market your consulting business, go watch that video now.
