Welcome to Be The Hero Studios January 18, 2025

Can You Advertise Your Business on YouTube? Here’s What You Need to Know

If you’re wondering whether YouTube is a good platform to advertise your business, or if there’s a right and wrong way to go about it, you’re in the right place. The answer depends on your goals and the strategy you choose. In fact, there are two primary ways businesses can leverage YouTube for advertising: one is faster but generates lower-quality leads, while the other takes longer but attracts more valuable, referral-quality leads. By the end of this article, you’ll know which strategy is best for you.

The Fast Route: YouTube Ads

One of the most common methods is using YouTube Ads. This approach involves paying YouTube to promote your videos. You create a promotional video or commercial, upload it to YouTube, and then pay to have it displayed in front of a large audience.

Advantages:

  • Quick Visibility: You’ll get views fast, which can give you the exposure you need.
  • Testing: You can test different marketing videos, landing pages, and offers. With paid advertising, you’re able to iterate quickly and find out what works best.
  • Flexibility: You can continuously refine and optimise your ads for better performance.

Disadvantages:

  • Costly: Paid advertising can get expensive, especially if you’re testing and refining your funnel. If you’re just starting, I recommend starting with Facebook Ads instead. Facebook’s platform is generally more cost-effective for targeting your audience.
  • Separate Channels: If you’re running paid ads, create a separate YouTube channel for your organic content. This keeps your paid traffic separate from your organic audience.
  • Ad-Free Users: Don’t forget that YouTube Premium users (those who pay for an ad-free experience) won’t see your ads, which means a chunk of the audience you’re paying to reach won’t even see your content.

The Long-Term Strategy: Organic YouTube Content

The alternative to paid ads is creating valuable organic content that people are actively searching for. While this approach takes more time, it has the potential to bring in high-quality leads without any additional ad spend.

Why It Works:

  • Search Engine Power: YouTube is the second-largest search engine in the world, right after Google. People turn to YouTube and Google to answer “how-to” questions—anything from how to start a business to how to fix a specific issue. If your content answers these questions, your videos can get ranked on the platform and attract a consistent stream of leads.
  • Sustained Lead Generation: A couple of my clients are generating eight figures per year purely from organic YouTube leads—no paid promotion required. They simply created the right kind of content and let it work its magic.

How to Do It:

To make this strategy work, you need to know your business inside out and understand how people are searching for your solutions. Keyword research is key. Find the questions your target audience is asking and create content that answers them. With the right strategy, your videos can rank at the top of YouTube search results, driving consistent, organic traffic.

The Key to Ranking: YouTube SEO and the LEAF Strategy

If you want to ensure your videos are showing up at the top of search results, mastering YouTube SEO is essential. I’ve already filmed a video on this exact topic, called YouTube SEO: The LEAF Strategy. This strategy will help you optimise your videos so they get noticed by the right people.

Next Step: If you want to dive deeper into YouTube SEO and learn how to implement the LEAF strategy, go ahead and watch that video next.

By focusing on creating content that people are already searching for and optimising it for YouTube’s search engine, you can build a sustainable, cost-effective lead generation machine.

Final Thoughts

While paid ads can offer quick results, they can be costly and might not always deliver high-quality leads. On the other hand, organic content on YouTube can provide lasting results and high-value leads, but it requires more time and effort upfront. The choice depends on your business’s goals and resources.

Are you ready to choose the right path for your YouTube strategy? Start by mastering YouTube SEO and creating content that addresses your audience’s most pressing questions.

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