When most people think about using video to market their business, they jump straight to the promo video—you know, the one that highlights the product, [...]

Let’s talk about something that could completely shift the way you think about content and lead generation: where YouTube ranks as a search engine—and why [...]

If you’ve ever wondered how to get your videos to rank at the top of YouTube, here’s the good news: You can be way more [...]

In this article, I’m taking you behind the scenes to show you how consulting firms can use YouTube—not just to get more leads, but to [...]

When you upload a video to YouTube, one of the first questions that pops into your head is: “How long until this starts getting views?” [...]

Let’s get the good news out of the way first: if you follow the right strategy, you don’t have to worry about your YouTube channel [...]