What are the best topics to make YouTube videos about? You’ve been told to follow the trends, chase views, or just talk about what you love—and somehow your audience will find you.
If you’re building a business, that advice can take you in the opposite direction of any results. In this article, we’ll explore what topics will actually drive leads to your business, and how attracting leads is drastically different from going after the most views. You’ll also learn how to avoid wasting time on videos that rack up views but generate no leads.
Common Myths About YouTube Topics
- Myth #1: The best topics are the ones with the most views.
- Myth #2: Follow what big YouTubers are doing.
- Myth #3: Choose a topic you love and hope the audience follows.
If your goal is views, then trends and virality might work. But if you’re focused on lead generation, these strategies will backfire. YouTube tends to prioritize successful original content and will bury copycat videos.
What to Focus on Instead
To grow a channel and attract the right audience, it needs to be about them—not about you. That means finding questions your target audience is already searching for and building videos that directly answer those questions.
How to Attract the Right Audience
Whatever your expertise is, there are thousands of specific questions people are asking. The more niche and relevant your keyword research is, the better you’ll be able to attract your ideal audience. Make sure the content matches what you offer in your business—this linear path helps turn views into leads.
Evergreen vs. Trend Content
Trends come and go. If your goal is to create videos that bring in leads for years, then evergreen content is the way to go. Evergreen content answers timeless questions—ones people will continue to ask for a long time.
Finding the Right Questions
One of the most powerful tools for this is the Keyword Magic Tool by SEMrush. Use its “Questions” filter and set the word count to eight to get highly targeted, long-tail keyword ideas. That’s where you’ll find gold.
Broad vs. Narrow Topics
Broad topics are highly competitive. Start by targeting narrow, specific topics. You can rank within days and start dominating your space. Over time, that dominance expands into the broader topics.
Reusing Topics from Different Angles
Yes, you can revisit the same topics from different perspectives. Keyword research will uncover multiple variations of the same core issue. Repeating your topic in different ways doesn’t hurt—it helps you cover more ground in search.
What If My Niche Is Saturated?
Even in saturated spaces like real estate investing, there are untapped branches. The LEAF Strategy helps you identify specific “branches” of content you can dominate. One example showed a client going from 5 to 26 top-ranking videos in a single content branch by focusing on tax sales.
Your Main Focus
Stick to your core expertise. Use keyword research to identify searchable questions. Align your videos, lead magnet, and services to serve the same audience. Follow the LEAF Strategy, and you can dominate your niche—even in competitive spaces.
For a full breakdown, watch: The LEAF Strategy: How to Rank #1 on YouTube.
