Tired of your YouTube videos reaching the wrong audience? In this episode, we’re laser-focused on a powerful strategy to attract business owners to your channel – not just general consumers. While most YouTube advice centers on maximizing overall views, we’ll explore how to get more of the right views from the specific audience that matters most to your business.
The fantastic news? There’s a brilliant and organic way to achieve this on YouTube. Let’s dive in!
The Power of Ultra-Specific Questions
Think about your area of expertise. You might initially consider broad keywords or phrases that define your industry or topic. However, these general terms often attract a wide mix of people, both consumers and business owners.
The key to targeting business owners lies in the specificity of the questions you address in your video content. The more specific the question, the clearer the intent and the easier it becomes to differentiate between a business owner seeking a solution and a consumer with a general interest.
Leveraging the Leaf Strategy
To truly master this, I want to introduce you to my Leaf Strategy. This strategy uses the analogy of a tree, where different branches represent different target audiences. Understanding this analogy is crucial for our discussion.
If you’re not familiar with the Leaf Strategy, I’ve linked a dedicated video for you right here: [Link to “The YouTube SEO Secret Strategy” Video]. I highly recommend pausing this video, opening the linked video in a new tab (“The YouTube SEO Secret Strategy”), watching it, and then returning here to continue our conversation. This foundational understanding will make the following points much clearer.
Differentiating Between Audience Branches
Welcome back! Now that you understand the Leaf Strategy, let’s talk about how to differentiate between different branches on your “keyword tree.” Each branch represents a distinct target audience. By analyzing the specific questions within each branch, you’ll often find clear distinctions – one branch might resonate with consumers, while another directly speaks to the needs and interests of business owners.
Let’s look at an example. Consider the two branches: “real estate investor find” and “real estate investor become.” These clearly target different stages and mindsets within the real estate investment world.
I recall working with Noelle Randall, a real estate investor, who perfectly illustrated this. When she analyzed the “real estate investor find” branch, she recognized it wasn’t her primary audience. However, the “real estate investor become” branch immediately resonated with her target demographic. She wanted to rank for every single question within that specific branch.
Initially, our research showed limited traction for Noelle on these specific “become” questions. But over the following months, by consistently creating videos focused on answering those questions, we saw significant progress. She began to dominate the branch that directly targeted her ideal business owner audience.
Examples of Branches Targeting Business Owners
To further illustrate this, I’ve compiled examples from various client projects, showcasing branches designed to attract business owners:
- Vacation Rental Businesses: Questions like “how to start a vacation rental business” or “how to run your vacation rental like a business.”
- Coaching: Specific pricing inquiries such as “how to price coaching packages” or “how to price life coaching services,” as well as questions about building an online coaching business and making money.
- Starting a Business: A broader category including “how to start a life coaching business,” “how to build a successful business,” and specific aspects like marketing, naming, promoting, and setting up a business.
- Getting Clients (for Coaches): Questions like “how to get clients as a life coach,” “how to find your first client,” and inquiries about the number of clients and earning potential of life coaches.
- Business-Specific Terminology: Simply incorporating the word “business” into your keyword research, such as “real estate business,” often reveals business-centric questions.
- Business Strategy & Marketing: Searches around “business strategy” and specific marketing actions like “how to measure market size,” “how to measure content marketing,” and “how to measure marketing ROI” are almost exclusively asked by business owners.
- CRM & Business Tools: Questions about “how to build a CRM,” “how to implement a CRM,” or “why CRM implementation fails” are clear indicators of business owner interest.
- Sales Funnels & Pipelines: Any questions related to “sales funnels” or “sales pipelines” will almost always originate from business owners.
The Power of the Leaf Strategy for Business Owners
By diligently applying the Leaf Strategy, you can effectively hone in on the specific branches of keywords that directly address the needs, challenges, and questions of business owners in your niche. This ensures that the content you create attracts the right audience – those who are most likely to be interested in your products, services, or expertise.
Your Next Step
That’s the key to targeting business owners organically on YouTube – the Leaf Strategy. If you skipped the video I recommended earlier, now is the time to go and watch it. It’s called “YouTube SEO: The Leaf Strategy.” Go watch it now to unlock the full potential of this powerful approach!
