If you’re a health coach struggling to attract clients, you’re not alone. Many coaches spend endless hours posting nutrition tips, lowering prices, or tweaking their offers — yet still find it hard to grow. The truth is, most health coaches are marketing themselves the wrong way.
Let’s break down what’s actually working right now so you can attract the right clients who are already searching for your help.
4 Common Myths About Marketing Yourself as a Health Coach
Myth #1: People Want to Buy Coaching Sessions
Clients aren’t looking to “buy sessions” — they’re looking for results. They don’t care how many hours you’ll spend together; they care about where you can take them. In your marketing, shift your focus from selling your time to selling the transformation. Paint a clear picture of the journey you’ll guide them through — from their current struggle to their desired outcome.
Myth #2: Marketing Means Posting Nutrition Tips on Instagram
Instagram is great for nurturing relationships, but it’s not true marketing. When you post, the only people who see it are your current followers — not new leads. Real marketing is about getting your message in front of new people who’ve never heard of you before. Platforms like YouTube are far more powerful for this. Unlike social media, YouTube is a search engine, meaning your videos can continue generating leads for years.
Myth #3: Talking About Your Process Builds Trust
Explaining your process doesn’t build trust — results do. Trust is built before you ever pitch your services, through content that educates and inspires. When potential clients already see you as the go-to expert who understands their struggles, they’ll trust you long before the sales call.
Myth #4: Lowering Prices Brings in More Clients
Price is rarely the real problem. Instead, focus on the entire journey your potential clients take — from discovering your content, to joining your email list, to scheduling a call. If there’s a bottleneck anywhere in that process, fixing it will often yield better results than simply lowering your rates.
The AI Advantage for Health Coaches
We’re living in an era where AI has changed how people search for answers. Instead of worrying about SEO or keywords, your job is to create content that answers real questions your dream clients are asking — on platforms like YouTube, Google, and ChatGPT.
Ask yourself:
- What health problems are my clients trying to solve?
- What questions are they typing into search bars every day?
Create content that answers those questions, and you’ll start attracting people actively seeking help — not just scrolling for entertainment.
Sell Outcomes, Not Sessions
Stop selling a package of “12 coaching sessions.” Instead, sell the outcome your clients achieve after those sessions. When you position your offer around results, you can confidently charge for the value of the transformation — not just your time.
For example:
- Instead of $150 per session → Charge $5,000 for a 90-day transformation that helps clients reach a measurable goal.
When clients understand that you can deliver that outcome, price becomes a secondary concern.
Narrow Your Niche to Expand Your Impact
The health industry is massive and competitive. To stand out, niche down.
Ask yourself:
- What type of clients have I helped the most?
- What specific problem can I solve better than anyone else?
Owning a small, specific niche can make you the top expert in that space — faster than trying to compete with everyone in the general “health and wellness” world.
Give Value Freely — It Builds Trust
Don’t worry about giving away too much free advice. A small percentage will take it and apply it — and that’s okay. Most people won’t take action until they’re ready to invest. When they do, they’ll remember the coach who gave them real value upfront. Providing free education isn’t losing business — it’s building trust equity that pays off later.
Final Takeaway
As a health coach, remember this: people aren’t buying your time — they’re buying results.
When you focus on solving real problems, answering real questions, and positioning yourself as the guide who delivers transformation, your marketing becomes effortless.
And if you want to attract your dream clients on autopilot, focus your efforts on searchable, evergreen content — especially YouTube. Rank there, and you’ll also rank on Google and ChatGPT, reaching the people who need your help most.
