Tired of the YouTube grind? Ever wondered how some creators manage to pump out videos consistently? I’ve personally produced thousands of videos across over 60 different YouTube channels, with several hitting the incredible milestone of over a thousand videos each. Many of these are daily channels, and the surprising part is, we often create a month’s worth of content in just a single day!
In this post, I’m pulling back the curtain to show you the strategies we use to create more videos in less time, all while minimizing burnout. You’ll learn how to ramp up your YouTube production without it taking over your life or distracting from your core business.
Not Vlogging: A Different Approach
First, let’s clarify what we aren’t talking about: vlogging. While I admire the dedication of vloggers like Casey Neistat, who famously filmed all day and edited all night, that’s a different beast altogether. That intense approach can lead to success, but it’s not the sustainable, business-integrated method I’m about to share.
Our focus is on business owners who leverage YouTube to generate leads. If your primary goal is ad revenue through daily vlogs or entertainment content, the best piece of advice I can offer is simple: outsource your editing.
The Power of Outsourced Editing
Take Peter Holland, a talented a cappella musician and a friend of mine. His music videos are often highly produced, and his editing skills are fantastic. Initially, as an artist, he was hesitant about handing over the editing reins, wanting to maintain creative control and ensure quality.
I shared my experience finding excellent editors in the Philippines. The key is to start with trial projects. Provide potential editors with examples of your past videos, showing them your starting footage and the final product. Ask them to recreate your style. By giving several editors the same trial task, you can identify who best understands your vision.
Don’t aim for perfection from the start. If an editor can get 80% of the way there, that’s a great foundation. You can then provide specific feedback: “I like this, this, and this. Here’s what’s missing or needs to be changed.” Initially, training an editor might take more of your time than editing yourself, but eventually, their efficiency will increase, freeing up your valuable time.
Peter’s experience is a testament to this. He constantly thanks me, saying it has changed his life. Imagine the time you’ll reclaim when you’re not spending hours in the editing suite! This allows you to create more videos or maintain your current output with significantly less burnout.
One Day Per Month: The Business Owner’s Secret Weapon
Now, let’s shift our focus to business owners using YouTube for lead generation. How can you maintain a daily YouTube presence while only dedicating one day per month to content creation?
Here’s a hint: we primarily film talking head videos. These are far simpler to produce than vlogs or elaborate music videos. The secret lies in batching content. We prepare a significant amount of content in advance and film around 20 episodes in a single day.
In our filming setup, Jason Schroeder, a construction expert, recently filmed 20 episodes in a day. I also filmed a half-day session and knocked out 10 episodes.
The Perfect Formula for Effective Talking Head Videos
While I could delve into intricate details, here are the key highlights for creating effective talking head videos:
- Keep it Concise: Aim for videos around 10-12 minutes in length.
- Be Conversational: Ditch the teleprompter and word-for-word scripts. Instead, jot down your talking points and share your expertise as if you were on a one-on-one video call. Authenticity resonates.
- Hook Your Audience: Start your videos by creating curiosity. Tease what viewers will learn or achieve by watching. Think of it as a mini table of contents that sparks interest.
- Strategic Call to Action: End your videos with a clear call to action. I discuss this in more detail in other videos, but the goal is to guide viewers on the next step.
- Focus on Value: Remember, the goal isn’t just to create mass content; it’s to create effective content that ranks well on YouTube and generates leads for your business. Many of my clients generate seven-figure revenues from YouTube leads, and some even reach eight figures! This strategy truly works.
Making It Realistic: Planning and Environment
Filming 20 episodes in a day is ambitious, even for me with a dedicated filming team and equipment. To make this a reality, preparation is key.
I often book a trip to our filming house in Florida and schedule my team for two consecutive days, aiming for 20 episodes each day. Trying to be a one-person crew significantly limits output.
For you, I recommend a similar approach:
- Plan and Outline: Dedicate around 3-6 hours to outlining your talking points for all 20 episodes.
- Rent an Airbnb: Book an Airbnb for two days. The check-in/check-out schedule naturally encourages a focused filming day.
- Choose a Characterful Location: Look for an Airbnb with some color and personality to make your videos visually appealing.
- Hire a Local Videographer: Schedule a videographer to come to the Airbnb for a dedicated 9-to-5 filming day.
By committing to a rented space and a videographer, you create the necessary pressure and environment to stay focused and productive. You’ll be far more likely to achieve your goal of filming 20 episodes in a day without distractions compared to filming at home or in your office.
So, we’ve covered strategies for filming more videos and, more importantly, creating the right kind of videos that generate leads for your business.
Now, I encourage you to watch my next episode, my “YouTube SEO Secret Strategy.” Be sure to check it out next!
