You’ve probably heard that linking your YouTube channel to your Facebook business page is a smart move. After all, more exposure means more growth… right?
Wrong.
In reality, cross-promoting between YouTube and Facebook can hurt your reach, kill your visibility, and sabotage your lead generation efforts. Here’s what you really need to know.
Why Linking YouTube to Facebook Is a Mistake
Myth #1: Cross-promoting grows both audiences.
It sounds good, but the platforms don’t play nice with each other. YouTube, Facebook, LinkedIn—each one wants to keep users inside its ecosystem. That means:
- YouTube buries videos that link to Facebook.
- Facebook hides posts that link to YouTube or embed YouTube videos.
The result? Your content reaches fewer people, not more.
Even the links in your YouTube banner or About section—if they point to another platform—will be deprioritized. Instead, link to your website or landing page—not your Facebook or Instagram.
Myth #2: You Should Try To Get Followers Everywhere
This one sounds appealing, but it’s not practical. Every platform has a different audience, strategy, and algorithm. Spreading yourself thin by trying to be everywhere won’t help you grow faster—it will slow you down.
What works better? Focus.
Start with one platform, master it, and use it to build momentum. Even Gary Vaynerchuk didn’t start out spamming every platform—he built his brand by dominating one first.
So… Should You Link Your YouTube Channel to Your Facebook Page?
Absolutely not. Don’t link in your:
- YouTube settings
- Video descriptions
- Banner or About section
- Or even say “Follow me on Facebook” at the end of your video
Instead, send people to one place: your landing page.
Your Landing Page: The Hub of Your Business
You don’t own YouTube. You don’t own Facebook. But you do own your website and email list. That’s where you should send your audience.
Set up a compelling landing page that gives away something valuable:
- A free checklist
- A downloadable PDF
- A mini-course or webinar
- A free + shipping book offer
This is how you convert viewers into leads. Offer value, and ask for their email in return.
You can even create different landing pages for each platform to track where your leads are coming from.
But What If You Still Want To Share YouTube Videos on Facebook?
Don’t.
If your goal is to get more views, the answer isn’t promotion—it’s discovery. The most ready-to-buy, most interested viewers don’t even know you exist yet. But they’re searching Google and YouTube for answers right now.
Instead of linking videos everywhere, create content based on what people are searching for. That way, they discover your video because it solves a problem—not because you dropped it into your Facebook feed.
This is called the Leaf Strategy—and it works.
Bonus Tip: Use Simple Domains for Links
Want to make it easier for people to take action? Buy a short, memorable domain (like natesyoutubebook.com) that redirects to your landing page. Then you can say it out loud, show it on-screen, and add it to your description.
Final Thoughts
The more time you spend trying to link platforms together, the less time you’re spending building real, profitable relationships. Your energy is better spent on content that helps people, funnels that convert, and landing pages that grow your list.
Want to learn why your marketing efforts might still be falling flat? Watch the next video: Why Your Marketing Isn’t Working.
