Video marketing has become a vital tool for businesses looking to engage with their audience, build credibility, and drive sales. But the question remains—what’s the best way to learn video marketing? Let’s dive into some strategies, the pros and cons of each, and how you can turn low-quality leads into high-quality ones using video marketing.
Learn by Replicating Others
One of the best ways to learn video marketing is by studying successful channels and replicating their strategies. This is how I learned—by observing and experimenting with what others were doing. For instance, I once watched a video on the Veritasium channel with Derek Muller. I was able to figure out the type of camera he was using, his lighting setup, and even the angle of his shots by examining the reflections in a shiny object he was filming.
Similarly, I watched vloggers like Casey Neistat and noticed how their lighting was set up when they walked past mirrors or glass windows. Even Apple’s promotional videos taught me something valuable—by looking at the reflections in the eyes of the person being filmed, I could identify the shape and placement of the lights.
The key is to study others, experiment, and adapt their techniques to your own style. The more you test and tweak, the better you’ll get. Books and videos will only take you so far—it’s when you start testing, experimenting, and actively engaging with your marketing that the real learning begins.
Start Simple: Avoid Complex Funnels Early On
When you start diving into the world of marketing, you’ll encounter a lot of complex strategies and elaborate funnels. Don’t be tempted to go there just yet. Begin with simplicity. Start by creating a basic funnel and test its effectiveness. Keep things simple—one step at a time. If something doesn’t work, you can tweak just that one step without getting overwhelmed by a large, complex system.
This approach will make it easier to identify what works and what doesn’t and will help you build your marketing skills over time. Once you’ve mastered the basics, you can begin experimenting with more intricate funnels and strategies.
The Pitfall of Paid Advertising
A common mistake many people make is creating a promotional video and paying to have people watch it. While this can generate views, it often results in low-quality leads. You might think that paying for views will give you a quick fix, but paid advertising has its drawbacks. You’ll burn through your budget quickly and still end up with leads that may not be the right fit for your business.
However, there are some benefits to paid advertising—mainly that it allows for rapid testing and iteration. You can tweak your funnel quickly based on the results, but ultimately, you’ll be spending a lot of money to generate leads that might not convert.
The Power of Organic Marketing
I’ve found that the most effective way to drive high-quality leads is through organic marketing. By creating content that provides value to your audience and strategically sharing it, you can build relationships and generate leads over time. Unlike paid advertising, organic marketing produces referral-quality leads that are more likely to engage with your business and convert into customers.
The downside? It takes time. Organic marketing builds momentum gradually, so you need to be patient. But with persistence, it can lead to long-term success without the hefty price tag of paid ads.
A Hybrid Approach: Combining Paid and Organic Strategies
I recommend starting with a simple Facebook ad or another paid ad strategy to get your funnel moving. This will allow you to fine-tune your approach while building some initial momentum. Once your organic marketing starts to pick up, you can scale back on paid ads and let the organic strategies take the lead.
Conclusion: Mastering the 3-Video Funnel
Now that you have a clear understanding of the best strategies for learning video marketing, it’s time to master the process. One strategy I’ve personally found to be incredibly effective is the 3-video YouTube funnel. By creating three engaging videos, you can guide your audience from awareness to conversion.
To learn more about this strategy and how it can work for your business, I’ve created an in-depth video explaining the 3-video YouTube funnel. Click here to watch it and dive deeper into the world of video marketing!
By starting simple, experimenting with others’ strategies, and focusing on organic marketing, you can effectively learn video marketing and build a steady stream of high-quality leads for your business.
