Want to know the secret to attracting more leads for your business? There are countless ways to market yourself, but today, we’re going to focus on the top three methods that can help you generate leads quickly. While some methods may bring in leads faster, others can provide higher-quality connections with more significant impact. Let’s dive in!
1. Leverage Speaking Engagements to Showcase Your Expertise
A powerful way to attract leads is through “speak-to-sell” engagements. Think about the events your target audience attends—how can you get yourself on those stages? Now, this doesn’t mean you need to sell directly from the stage; you can instead focus on teaching and providing real value.
When you present your insights and expertise, you establish trust and position yourself as a go-to expert in your field. For example, years ago, I joined the National Speakers Association. As people got to know me and my strategies, I began receiving invitations to speak at various chapters. Eventually, I was even invited to speak at their main conference, where I shared insights on YouTube strategy with an engaged audience.
To turn these speaking opportunities into leads, offer a free resource at the end of your presentation. Share a link where attendees can access your gift in exchange for their email and name—just like that, you’re building a list of warm leads who already see value in your expertise. Keep in mind, though, that this approach requires time to build momentum.
2. Start with Facebook Ads for Fast Lead Generation
When speed is your priority, Facebook ads offer an excellent starting point. While other platforms like LinkedIn and YouTube also offer paid advertising options, Facebook ads are generally more cost-effective, allowing you to work within a conservative budget and test different strategies.
The big advantage of Facebook ads is that they let you refine and improve your funnel. You can test multiple ad variations to see what resonates most with your audience and even experiment with different landing pages and videos. By continually refining your approach, you can see quicker results.
However, remember that paid ads are just the beginning. They’re useful for getting your foot in the door, but once you find an approach that generates high-quality leads, you might be able to reduce your ad spend and shift toward organic lead-generation strategies.
3. Build Momentum with Organic YouTube Content
Here’s where quality meets longevity: YouTube is one of the best platforms for generating high-quality leads organically. Think of YouTube as a search engine for content. Unlike traditional SEO that requires extensive optimization for Google, YouTube offers a simpler way to reach the top of search results—both on YouTube and Google, since they’re owned by the same company.
Imagine your ideal client is searching for answers to a question you specialize in. With the right content strategy, your videos could be the top results, effectively bringing in warm leads who are already interested in your expertise. And the best part? This content has lasting power. Once a video is posted, it can continue generating leads for years.
This strategy builds momentum because you can keep adding videos to your channel over time. Each video becomes a mini-marketing machine, attracting new leads as long as people search for that topic. By providing valuable answers, you establish trust and credibility. Then, offer a lead magnet—such as a downloadable resource—at the end of each video to capture their contact information.
In my work, I manage over 50 YouTube channels for business owners using this exact strategy. Many of these businesses generate seven or even eight figures annually just from the leads coming through their YouTube channels.
To learn more about this strategy, I encourage you to check out my next video on YouTube SEO and the Leaf Strategy. This approach is a comprehensive way to build a solid lead-generation system organically. So, start putting these tips into action and watch your business grow with a steady stream of quality leads!
