In today’s competitive market, attracting business coaching clients can be a challenge, especially with so many marketing strategies floating around. While some of these approaches may work, I believe there’s a more effective and reliable method to secure high-quality clients—one that I’ve used repeatedly with consistent success. In this article, I’ll walk you through a powerful strategy that can help you grow your business and attract clients who are as valuable as referrals.
The Foundation: Offer Coaching for Free to Build a Track Record
When you’re starting as a business coach, or even if you’ve been in the game for a while, the key to attracting clients lies in showcasing tangible results. One of the best ways to do this is by offering your services to one or two clients for free. These should be ideal clients whom you handpick based on their goals and your skill set. The objective is to deliver a clear, measurable result within a specific timeframe—whether that’s three or six months.
This approach not only allows you to refine your coaching methods but also gives you the chance to create systems, tools, and content that you can use with future clients. Once you’ve successfully guided these clients to their desired outcomes, you can package your services and present them with a price tag that reflects the value you provide.
Step 1: Identify the Right Questions
To attract coaching clients, you need to understand what your potential clients are searching for. Most of them are turning to Google and YouTube, typing in specific questions related to their business challenges. Your first task is to identify these questions using research tools that can reveal what your target audience is searching for online.
Focus on narrowing down to the questions that align with the results you can deliver. This will form the basis of your content strategy, where you address these questions through valuable, actionable insights.
Step 2: Create Targeted Content
Once you’ve identified the key questions, it’s time to create content that answers them. Aim for videos that are around 10 to 12 minutes long—just enough to provide substantial value without overwhelming the viewer. Outline your talking points, but don’t script them. The goal is to deliver content that feels authentic and engaging.
Your video should be divided into three parts:
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Intro with a Hook: Capture attention right away and pique curiosity.
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Core Content: Deliver the valuable information they came for.
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Call to Action: Encourage them to take the next step, whether it’s signing up for a free resource or joining your email list.
Step 3: Nurture Your Leads
As people engage with your content and join your email list, it’s crucial to nurture these leads by inviting them to have a personal conversation with you. During this conversation, your goal is to understand their current situation, their goals, and how committed they are to achieving those goals. This is where you can introduce the success stories of the clients you initially coached for free.
By showing them the results you’ve already achieved, you’ll build trust and demonstrate that you have the expertise to guide them to similar outcomes. The key is to focus on the benefits—what’s in it for them—rather than just the features of your coaching program.
Step 4: Present Your Program
When you present your coaching program, emphasize the results your potential clients can expect. It’s tempting to dive into the details of your process, but remember that clients are primarily interested in the outcome. They want to know how your coaching will bridge the gap between where they are now and where they want to be.
If you’ve followed the steps outlined above, you should have a compelling case for why your coaching program is worth the investment. Price your services based on the value of the results you deliver, and make it clear that these results are achievable because you’ve done it before.
Final Thoughts
There’s a lot more I could share about attracting business coaching clients, but I’ve packed the essentials into this article. If you’re ready to dive deeper and see real-life examples of how coaches are using these strategies, I have a special gift for you. My book, A Hero’s Guide to Influence on YouTube, takes you behind the scenes of successful coaching businesses that have leveraged YouTube to generate leads. I’m offering it to you for free—just cover the shipping and printing costs. Visit natesyoutubebook.com to claim your copy.
With this strategy, you’re well on your way to building a thriving coaching business filled with clients who value your expertise and the results you deliver.
