If you’re a small YouTuber trying to grow, ranking for competitive keywords can feel impossible. Major creators dominate the top search results, leaving little room to stand out.
But what if there were hundreds of low-competition keywords they’re completely overlooking?
In this guide, you’ll learn a practical method to uncover those overlooked keywords — even if you’re just starting out. You’ll also learn how to use them to rank above much larger channels.
What Does “Low Competition” Really Mean?
Most keyword tools label search terms as “low” or “high” competition — but those ratings are often based on paid ads, not organic search. That means they can be misleading when you’re focused on YouTube SEO.
To find truly low-competition keywords, focus on two key criteria:
- Number of words in the keyword
- Actual search volume
Rule of Thumb: Start Long, Start Small
Low-competition keywords often have:
- More words (7–10 words is ideal)
- Lower search volume (as low as 10 searches/month)
Don’t ignore small numbers. Ten targeted searches monthly from an audience you want is better than none from a competitive 10,000-search term you can’t rank for.
Real-Life Example: From “No” to “Yes” Rankings
Take Jennifer Kenny, a small creator who teaches how to get promotions at work. She went from zero visibility in February to ranking in the top results by May — all by targeting low-competition, long-tail questions.
The process was simple:
- Research and collect long-tail keywords.
- Film videos around the ones with lowest volume first.
- Gradually move to higher-volume ones after gaining authority.
Tool of Choice: Keyword Magic Tool by Semrush
The tool used is the Keyword Magic Tool from Semrush.
Steps:
- Enter a broad topic (e.g., “political strategy”).
- Turn on “Questions” filter.
- Set word count filter to 7+.
- Sort and select keywords with 10–100 searches/month.
Analyzing Competition: Look Beyond the Tools
To analyze competition manually:
- Search the keyword on YouTube.
- Check if videos use that phrase in the title.
- Note their view count and content quality.
Also look for keyword branches with many related questions — these offer greater opportunity for domination in that topic cluster.
Are There Easier Niches?
Yes — especially in technical, medical, or niche industries filled with acronyms and jargon. These typically have overlooked, high-intent queries.
Can You Use Free Tools?
Sadly, free tools won’t surface keywords like these. But with a free 2-week trial of a paid tool like Semrush, you can build months of content ideas quickly.
What Does a Low Competition Keyword Look Like?
An example: “how to discipline a teenager who doesn’t care about consequences.” It’s specific, long, and low-volume — yet has delivered 28,000 views over time.
Final Thoughts: Start Small, Think Long-Term
This strategy works — especially when you:
- Start with 10+ word questions
- Target 10–100 monthly searches
- Focus on specific, underserved topics
Want to dive deeper? Watch the YouTube SEO Full Course mentioned in the video for a full walkthrough.
