When I landed on YouTube, it wasn’t just because I liked making videos. It was because I saw results. I’ve helped my clients generate seven and even eight figures in their businesses and become the number one thought leaders in their industries—and YouTube played a huge role in that.
So today, let’s talk about both the advantages and the disadvantages of YouTube marketing so you can understand why it works—and where its limits are.
YouTube: The True Form of Marketing
One of the biggest advantages of YouTube is that it enables true marketing—not just nurturing.
Most people think they’re marketing when they’re actually just nurturing existing audiences—through social media posts, emails, etc. True marketing is when people who have never heard of you find you for the first time.
YouTube lets you do both.
Three Ways to Market on YouTube
- Paid ads – Pay to get your video shown.
- Going viral – Get people sharing your content.
- Showing up in YouTube search – My favorite.
AI Has Made Search Even Better
Thanks to AI, YouTube and Google can now better interpret what people are searching for. That means you can create highly specific content for exactly the right audience.
YouTube Gives You a Global Reach
You can film a video from your living room and reach a global audience. Done right, you can become the leading expert in your niche—worldwide.
YouTube Videos Are Evergreen
The best YouTube videos continue to generate leads and build relationships for years. One good video can have an incredibly long lifespan.
YouTube’s Analytics Help You Improve
YouTube gives you powerful data on what works and what doesn’t. You can continually refine your content strategy based on real feedback.
Video Builds Relationships Faster
Video allows for eye contact, body language, and emotional connection. It’s more personal and powerful than just text or audio alone.
Real Example: Stan the Annuity Man
Stan wanted to become “America’s Annuity Agent.” He did podcasts, articles, and ads—but YouTube made the biggest difference. Today, he’s the top annuity expert in the country, and YouTube is what got him there.
So What Are the Disadvantages?
1. Video Takes More Effort
Video creation takes time. It requires equipment, editing, and presentation. But remember, every video becomes a mini marketing machine.
2. It’s a Slow Burn
YouTube success builds gradually. One client, Jason Schroeder, started with only a few views a day. Now he has nearly 100,000 views every 28 days. It takes consistency and patience.
Want to Learn the Strategy Behind All This?
I teach something called The Leaf Strategy—how to rank your videos at the top of YouTube search. If you’re serious about YouTube, the next video you need to watch is:
Final Thoughts
YouTube isn’t fast or easy—but it’s absolutely worth it. If you want long-term visibility, authority, and lead generation, there’s no better platform.
