https://youtu.be/cWPvEDUj-6c
When it comes to hiring a business coach, it’s easy to get caught up in the excitement of motivation and support. But what should you really expect from a coach who is there to help you achieve your business goals? The truth is, not all coaches are created equal. Some are great at making you feel good, while others—more like consultants—help you take real, actionable steps towards your success. If you’re looking for more than just motivation and are serious about achieving results, this is the guide for you.
Results, Not Time
First things first—think about how your coach structures their services. Are they charging you by the hour, or are they offering a package with a clear outcome in mind? To put it simply, the best coaches will be outcome-oriented, not time-based.
For example, consider a therapist helping someone overcome arachnophobia. Would this therapist simply charge by the hour, or would they offer a specific program designed to help the individual conquer their fear? Chances are, they would offer a set program with a clear outcome—helping you overcome arachnophobia—and a price attached to that result.
As a business owner, you want the same approach. You should be paying for results, not just time spent together. Whether you’re aiming for a revenue target, scaling your team, or launching a new product, you should expect your coach to focus on helping you achieve those tangible goals. In essence, you’re investing in the outcome, not the hours spent coaching.
Expect an Organised Approach
A great business coach isn’t just someone who listens to you and gives advice on the fly. They should have a clear system and process in place that will guide you step by step toward your desired outcome. This structure is essential for ensuring you stay on track, make progress, and never feel lost. Your coach should know exactly where to start and where you need to go next to achieve your business goals.
A Proven Track Record
A key factor that will give you confidence in your coach is their track record. Do they have proven success in helping businesses just like yours? When you hire a coach, you want to know that they’ve helped others achieve the same results you’re aiming for. Their experience and past successes should inspire trust in their ability to guide you effectively.
Accountability, Not Friendship
It’s important to remember that a business coach is there to coach you—not be your friend. While it’s great if they’re friendly and approachable, their role is not to offer emotional support or make you feel comfortable all the time. What you need from a coach is someone who will push you out of your comfort zone, stretch your limits, and set high expectations for your success.
Your coach should hold you accountable for your actions (or lack thereof), ensuring you’re making progress toward your goals. Accountability is key to success, and the best coaches will keep you on track even when you might not feel like putting in the work.
Conclusion
So, what can you expect from a business coach? You should expect a results-driven, organized, and experienced professional who has a proven track record of helping businesses like yours succeed. Your coach should hold you accountable and challenge you to grow, pushing you beyond your comfort zone to achieve your goals.
Ready to take the next step in your coaching journey? Don’t miss our next episode on what to discuss with your business coach.
