When it comes to hiring a business coach, the price can vary greatly. Some are expensive, others are more affordable. So, how do you know which one is worth the investment? Is a business coach truly worth the cost? And how do you ensure you’ve found the right fit for you? Let’s break it down.
Is College (or Any Training) Worth It?
Before we dive into business coaching, let’s quickly consider a similar question: Is college worth it? Or any kind of certification or training, for that matter. Why do we invest in these things? The main reason is usually to increase our income. You pay for that tuition or certification with the hope that it will help you earn more money down the line.
So, if you’re considering investing in a business coach, the same logic applies. What’s the return on investment (ROI)? Will it help you make more income? If the answer is yes, then it might just be worth it.
What’s the Outcome of the Program?
Now, let’s focus on the business coach you’re considering hiring. What’s the outcome of their program? And how much does it cost? This is why I emphasize hiring a coach who leads you to tangible results, not just someone who charges by the hour. With hourly coaching, there’s no clear outcome. But with a results-driven program, you know exactly what you’re getting.
Take a marketing campaign as an example. Imagine you’re expecting a $500,000 return from the campaign, and the investment required is $50,000. That math makes sense, right? Now, look at the coach’s expertise. What are they offering? What gaps in your business or skill set are you hoping they can fill? And what is that worth to you?
The Importance of Their Track Record
One of the best ways to assess whether a coach is worth the investment is by looking at their track record. Who have they helped in the past? Is there a long list of successful clients? What kind of results have those clients achieved? And, just as importantly, who hasn’t been successful? It’s crucial to consider both sides.
The price for coaching varies widely—some coaches charge as little as $10,000 to $15,000 for their programs, while others charge upwards of $100,000. So, when you’re considering a coach, ask yourself: What outcome are they promising? Is that outcome worth the investment?
For example, if a coach charges $25,000, is the outcome worth that amount of money? And, if it doesn’t work out, are you okay with losing that money? It’s not about doubting your coach—it’s about being realistic and making sure the investment feels like a calculated risk you’re prepared to take.
Is the Investment Worth It?
Let’s say you’ve made your decision, and you’re ready to take the plunge. But you need to be honest with yourself: Are you comfortable with the risk of not getting the desired outcome? It’s not about questioning your coach or lacking confidence in them—it’s about being sure that you’re making an informed decision. If the investment pays off, great. If it doesn’t, will you be okay?
Why I Work with Coaches
I work with a lot of coaches myself, helping them grow their YouTube presence and generate leads. If you’re a coach—or even an entrepreneur looking to leverage YouTube for business growth—this is something you’ll want to pay attention to. In fact, if you’re interested in learning more about how to use YouTube to generate quality leads, make sure to check out the next episode. I’ll be diving into the Leaf Strategy for YouTube SEO, which is a game-changer for attracting high-quality, referral-based leads. It’s one of the best strategies out there for business coaches.
So, in conclusion: a business coach can absolutely be worth it—if they offer you the right outcome, have a proven track record, and you’re comfortable with the financial investment. But before signing on the dotted line, ask yourself: Is this the right coach for you, and is the ROI worth the risk? If yes, go for it. If not, keep looking until you find the one that’s the perfect fit.
